Mission Statement

Our mission is to empower borrowers and honest lenders and in the process make bait & switch and predatory lending a thing of the past.  We want to become a profitable organization by creating an online community that offers a win-win situation to both borrowers and honest lenders.  We are dedicated to our customers and always want to focus on meeting their needs and place their priorities ahead of our own. We recognize and appreciate the talent and dedication of our employees and affiliates and understand that their contributions are an important part of our team success. We plan to accomplish our mission through honesty and dedication, while utilizing the power of the internet and information technology.

About NameYourLoan.com

Our mottos, “Do the right thing” and “Get Empowered” say a lot about us.  In a nutshell, NameYourLoan.com is an efficient and effective online community where borrowers post their loan request, instantly reach numerous lenders and simultaneously receive multiple competitive loan offers in an auction setting.  NameYourLoan.com and the concept of “Online Mortgage Auction” have been created by a group of caring professionals with decades of experience in the mortgage and technology industry.  This innovative idea was born for two reasons:

1. Eliminate predatory, bait & switch lending practices while providing a convenient, yet efficient and effective system for borrowers to shop for loans without having to haggle with numerous lenders; and
2. Provide an online community and a marketplace for professional, honest and ethical lenders to increase their business volume the good old honest way.

After witnessing widespread consumer abuse in the lending marketplace and also in view of the fact that  honest lenders were losing a great deal of business to bait & switch practices, founders of NameYourLoan.com decided to take action and created a win-win system that would protect borrowers and benefit honest lenders at the same time.  

NameYourLoan.com is so dedicated to its cause that the entire services are offered at absolutely no cost to borrowers!!!  Of course there are other online services out there that claim “Lender Competition at no cost to the borrower,” however in most cases those services are merely a myth, because all they really do is sell the borrower's contact information to any lender who pays them top dollar without regards to their quality of service or interest rate and fees.  In addition, borrowers get bombarded with phone calls from aggressive lenders.  In effect, they are no more than glorified yellow pages.

At NameYourLoan.com, once a borrower makes a loan request, multiple certified lenders compete in an auction setting by placing lower and lower offers, without having access to the borrower's contact information.   All bids are listed online in the order of their competitiveness and at the end of the auction, only lenders with the best and lowest loan offers win the chance to work with the borrower.  In short, we have made it possible for borrowers to shop the entire market and get the best loan offer with the click of a mouse and without haggling or talking to a bunch of lenders. (For more information please click on "How it works" above)

Our Philosophy

We want to respect our customers, affiliates and employees and be dedicated to them. Our focus is on helping them one at a time and in every way we possibly can, without consideration to what is best for us. We are confident that taking this approach, not only our customers, affiliates and employees benefit, we will also in the long run be rewarded economically, psychologically and spiritually. We have a passion for what we do and are not after any overnight fortune.  We believe that true sustainable success can only be earned and accomplished over time and through honesty, hard work, dedication and ethical principles.

Thank you for your loyalty - Please tell a friend

"Lenders Bid, You Succeed"       

Our Core Values

The following list of core values reflects what is truly important to us as an organization and represents our company’s “soul.” These values are the underpinning of our company culture, and as such will remain constant in all situations over time.

Accountability

We take responsibility for our actions and obligations.

Altruism

We help customers get what they want without regard to “what’s in it for us?” We are devoted to our customers’ interests, and place our customers’ needs ahead of our own.

Compassion/Caring

We are always fair. We have an awareness of, and the desire to resolve, others’ problems.

Integrity

We adhere to the highest standards of ethical principles and professionalism.

Excellence

We always employ excellent business practices and consistently use current knowledge and technology. We ensure that our customers are always given a premium advantage. We involve employees in decision making and always pay attention to the needs and opinions of customers.

Innovation

We always stay ahead of the curve, are innovative and pay close attention to changes in the marketplace. We’re never satisfied with the status quo, and constantly strive to introduce innovative products, services and new ideas.

Social Responsibility

We promote a mutual trust between our organization and the larger public, and go above and beyond what is called for by the law. We are always proactive, aiming to avoid problems completely, rather than just reacting to problems after they have taken place. We strive to eliminate corrupt, irresponsible or unethical behavior and practices and anything that might bring harm to the community, its people, or the environment.